Delirious Eyewear Music
Born from the founder's long-standing passion for refined musical genres such as soul, jazz, and house, Delirious Eyewear Music expands the brand into a cultural and sonic dimension.
The project debuted in 2018 with the release of Un Olandese a Milano, a vinyl produced in collaboration with Larry De Kat and distributed worldwide through selected record stores and digital platforms.
Category
Branding · Vinyl Design · Web Design · Web Development
Client
Delirious Eyewear
A distinct visual language was required; one capable of standing on its own while remaining coherent with the parent brand's understated and refined identity. The direction focused on subtle continuity rather than replication, creating a system that felt contemporary, culturally aware, and aligned with the evolving codes of the luxury market without overshadowing the musical narrative.
The vinyl artwork translates sound into a tactile and visual experience. Warm tones, grainy textures, and minimal typography create a contemplative atmosphere, echoing the mood of the record itself. Photography and layout choices emphasise distance, movement, and solitude, turning the object into a collectible piece that feels intimate and timeless.
The digital experience designed for the launch mirrored the project's understated attitude. A restrained interface and editorial pacing guided visitors through the story of the release and the live performance hosted in the Milan showroom during Women's Fashion Week.
